Increase your sales conversion rate

Most of us greet sales messages with reluctance. Your reader is no exception. Who can blame them in a world where time is of the essence – and most of us don’t have enough of it? Here’s how Twain helps your reader to see their benefit and why the right time to react is now.

• Introduction: In your first line, your prospect decides whether to invest precious time to read your offer. Twain analyzes your opening to avoid clichéd phrases and focus on what matters: a strong first impression.
• Your pitch: Your service, your company, your solution? Sounds good to you, sounds vague to your prospect. Twain analyzes your pitch and helps you focus on the benefits on offer, while keeping it precise, to the point and simple.
• Your call-to-action: Now it’s time to bring home the conversion. If, when, and how your prospect replies depends on an effective call-to-action. Within an instant, Twain recommends you call-to-actions that are scientifically proven to convert.

Recruit talent faster

Great talent is in demand. Bad news is, there are other competitors. And if the candidate is as good as you assume, their employer will try everything to keep them. How can Twain help you catch the candidate’s attention amongst a sea of messages?

• Opportunity: How to stand out? By quickly and effectively explaining what’s on offer. Twain picks out overused opening phrases and filler words so you can get straight to conveying value.
• Benefits: Twain helps you focus on what matters to your audience. Reframing by using the pronoun ‘you’ to tell them how they benefit, not what you are offering, shows them why a response is worthwhile.
• Excitement: Closing your message in a way that enthuses the reader gives them the motivation to reply. Twain shows you how – for example by posing a question near the end which starts the recruitment process.

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